Data Capture is still needed in today’s Digital Age. Basically, today’s infrastructure has not caught-up to process 100% data in digital form in our daily life activities.
Data that are related to Customer Information are still generated in the form of paper, e.g purchase receipts, logistics documentation, etc.
Data is also stored in different Data Silos, be it databases, data warehouses, in different departments, different servers, and even different countries. These data need to be combined, or integrated, to get a complete picture of your Customers.
Hence, in today’s era Data Capture to create a complete Customer Information File (CIF) is commonly done digitally, in the form of Data Integration.