Customer Value
Why Do You Need This?
- The most important measure of any Customer Management program is the Customer Lifetime Value (LTV), and what is the achieved Customer Value for EACH individual Customer?
- Usually, we need to organize our customers into segments, based on patterns that we see from the data.
- In addition, since the primary objective is to increase sales, we have to identify potential opportunities to sell, that are based on analysis of customers.
Service & Case Work
CUSTOMER SEGMENTATION & PROFILING FOR HOME THEATRE TARGET
IDENTIFYING IMMEDIATE SALES OPPORTUNITIES AND CUSTOMER VALUE
