Our Company

Empowering Businesses with Innovative Tailored Customer Management Services

We began our journey in 1996 with a clear purpose: to help businesses build stronger, more valuable relationships with their customers. What started as a focus on outsourced customer care management quickly evolved into a multi-disciplinary operation covering direct marketing, loyalty programs, and strategic communications. From our early days in Malaysia, we expanded our reach across the Asia-Pacific region, supporting clients in Singapore, Thailand, the Philippines, Indonesia, and Vietnam—laying the groundwork for a regional presence built on trust, insight, and execution.

As markets matured and digital transformation accelerated, we adapted. Our proprietary CRM platform, C.A.T.S., was deployed in nine client locations across six countries, offering multilingual support and scalable integration. With regional data centers in Singapore and call center operations enhanced by Cisco VOIP technology in Malaysia, we transitioned into a technology-driven organization. This shift allowed us to integrate customer intelligence into every solution we offered—ensuring that our strategies were not just data-informed, but business-impacting.

Over the years, we've supported global brands across Asia, the Middle East, and South America—including clients in the UAE, Saudi Arabia, Brazil, Chile, and Puerto Rico—bringing tailored CRM and activation strategies into diverse markets. Our adaptability has been key: we listen closely, move fast, and evolve with our clients' changing needs. Whether it's activating digital campaigns in Indonesia, managing loyalty programs in Malaysia, or building customer databases in Vietnam, we approach each engagement with the same commitment—to deliver real value at every stage of the customer journey.

WHAT WE DO

Innovations in Customer
Management Solutions

Today, we continue to strengthen our identity around one constant: the customer. No matter how markets change, we remain focused on delivering customer management solutions that are insight-driven, modular, and future-ready. Because for us, innovation is not just about technology—it's about staying connected, responsive, and relevant in every market we serve. ICP doesn't merely manage customer relationships; we evolve with them—ensuring each touchpoint is an opportunity for value creation.

How We Work

We work in a structured, data-driven manner with a strong focus on customer needs

CUSTOMER INTELLIGENCE

The most important process to managing Customer Lifetime Value

Managing Customer Lifetime Value begins with the ability to track, measure, monitor, and manage the Customer Experience effectively. This process transforms basic customer data into actionable insights that drive sales, while simultaneously strengthening brand equity. By aligning every touchpoint with customer needs and expectations, businesses not only increase immediate revenue but also build lasting loyalty that fuels future profitability.

THE BASIC PROCESS

Building a Smarter Customer Database

Building a Master Customer Database is key to effective customer management. This involves merging records, analyzing data for insights, and enhancing information. A robust IT infrastructure ensures seamless access, efficient data flow, and structured reporting. With organized customer data, businesses can make better decisions and strengthen engagement.

OUR RECORD

Delivering Seamless Integration

Our project experience demonstrates our deep expertise in implementing a full suite of Customer Management Service solutions. We offer integrated applications for contact centers, case management ticketing, contact planning, field service automation, and sales management, enabling us to address the diverse needs of our clients.